Watch The Video Below to See How;
Unlock Your Team's Full Potential with SuccessLab
Our Performance Flywheel is built on our decade of experience in elite sport: when individuals improve, the team performs better and so does your business.
And more fulfilled team members are more likely to stay, grow with you and become your future leaders.
Everyone Wins. In The Short-Term & The Long-Term.
Proven Outcomes for CEOs & Founders:
10-20 hours per week freed up within 60 days (shift from firefighting → selling & strategy).
75% Reduction in Project Delivery.
90% Less Time Spent on Client Calls.
23% More Profitable
4.2x More Likely to Outperform Competitors (McKinsey)
Consistent client delivery backed by measurable standards & performance scorecards.
Scalable systems that make growth, exits, or stepping back entirely possible.
This isn’t about “motivation” or “team-building fluff.”
It’s a hard, measurable operating system for performance—designed to remove you from day-to-day chaos and compound returns across your business
I'm Alec Rasmussen, Founder & Managing Director at SuccessLab
Nearly a decade competing at the elite level as a professional athlete taught me one truth: performance is built on systems, not life hacks & motivation.
Over the past years I’ve worked with CEOs, Managing Directors, and founders across consulting, legal, financial, and tech firms—helping them escape founder burnout and build businesses that scale without them.
I developed the Performance Flywheel™ after seeing too many leaders plateau at the same point—20–40 employees, profits flatlining, freedom gone. This system ends that.
Your team can run without you.
Your growth can compound.
Your business can become scalable, sellable, and self-sustaining.
Successlab.coach is owned and operated by Raz Industries Limited trading as SuccessLab
Company number 16398234
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